We’re Rishab and Leonardo — two friends from New Jersey with big dreams and different roots. Rishab’s Indian, Leonardo’s Italian, and together we bring our cultures, creativity, and hustle into everything we do.

Our journey started on February 21, 2025, when we launched our very first brand, Mercury Vision. It was our first shot at building something from the ground up, but it wasn’t easy. We faced small wins, a lot of lessons, and even some classmates who laughed at us for trying. Eventually, life pulled us in different directions — a vacation and time apart gave us space to rethink everything.

By July 2025, we knew we weren’t done. We decided to rebrand, sharpen our vision, and create something that truly reflected who we are and what we wanted to build. That’s when Coastal Lane Co. was born — a clothing brand inspired by cities, culture, and the feeling of belonging no matter where you are.

On September 5, 2025, we officially launched Coastal Lane. What started as an idea back in 9th grade health class became real. This brand isn’t just clothing to us — it’s proof that setbacks don’t define you, and that passion and persistence always win.

Welcome to our lane.

— Rishab & Leonardo